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Physician Endorsed

Welcome to a world where Sun Protection and Style are synonymous. Physician Endorsed, the first fashion-forward line of hats tested and rated for maximum sun protection is pleased to present our latest Collections. As the leading supplier of chic, sun protective accessories to luxury resorts and retailers across the nation, our Sun Protection Accessories, offers our trademark, guaranteed chemical free sun protection of up to UPF 50+, the maximum rating for textiles.

Our styles are straight off the spring catwalks, Physician Endorsed makes sun protection a snap for fashionistas seeking the season’s must-have headwear looks. “We’ll cover you in style from the neck up, says designer Elissa Margulies. The rest is up to you. All hats are crushable, lightweight, with adjustable headsizes, so you customize the fit. And yes, these hats are designed to travel, so, there’s no excuse for not protecting yourself, even on the go. For instant It-girl status, check out our range of brim sizes from medium size brims, to the oversized brim, perfect for turning heads at the beach or the finest restaurants.

Founded in 2002 by designing dynamo Elissa Margulies and husband, Michael Ross, Physician Endorsed provides a chic, modern option to UV protection. All Physician Endorsed hats are independently tested to guarantee sun protection of up to UPF 50+ (equal to SPF 30). The innovative, chemical-free hats are specially constructed with tightly woven, natural fabrics, including 100% cotton and linen, designed to prevent cancer, wrinkles, and signs of aging due to sun exposure. As one of my clients says, “while they can sound like orthopedic shoes, women flock to the hats and shades like Jimmy Choos,” says designer Elissa Margulies.

Having received the National Health and Wellness Club Seal of Approval, Physician Endorsed is carried in Spas, Resorts and fine retailers worldwide. Fabulous and functional, Physician Endorsed hats are a favorite of celebrities, plastic surgeons and dermatologists. Katie Holmes, Heather Locklear, Olivia Culpo, Kate Hudson, Hailey Clauson and supermodel Candice Swanepoel have all been photographed wearing Physician Endorsed hats.


Elissa Margulies, VP of Design

Elissa Margulies knows hats – in fact, she’s famous for them. In the late 1980’s, she and newly-wed husband Michael Ross founded Forget Me Not, a hat manufacturing company that tapped into the Junior’s fashion market with force. Picked-up by major retailers such as Contempo Casuals, Margulies’ creations caught the eye of several top stylists and soon after, Forget Me Not hats became a trademark of the hit television show Blossom, a fashion icon for teens in the early 1990’s. Forget Me Not styles became top-trends of their time, and the company expanded, retailing in national catalogs and department stores, such as Macy’s and Bloomingdales.

In 2000, Margulies and Ross sold the company and took up a life-long dream of traveling around the world. However, Margulies’ designer instincts followed her as she discovered that while enjoying an active lifestyle of hiking, biking and exploring new places, she could not find a hat that offered maximum protection from the sun while still maintaining a sense of style. There was no fashionable, but practical product available on the market that could go from hiking to shopping, to poolside at a destination resort.

After researching the Health & Wellness industry and appropriate textiles to use, Margulies and Ross co-founded Physician Endorsed in 2002. Headquartered in sunny Florida, Margulies took on her role as the creative force behind the brand, and they began producing a dynamic line of hats and other fashion accessories designed specifically for a combination of health, wellness and style. According to one client, “While the name may sound like orthopedic shoes, people flock to them like Jimmy Choos”

Today, Physician Endorsed is available in more than 1200 retail outlets nationwide including Bloomingdales, luxury spas, resorts, country clubs, pro-shops and specialty retailers across the country.

Margulies has served as one of the few female members of the international executives organization, TEC (The Executive Committee) and after receiving the National Health and Wellness Club Seal of Approval for the Physician Endorsed collection, created a national Medical Advisory Board to assist in the development of new products, all of which are created to ensure sun protection.

Margulies attended the University of Miami, and currently resides with her husband in Coconut Grove, Florida.